Copywriter & Content Strategist
I'm a copywriter and content strategist who brings craft and curiosity to every project — plus AI workflows that make the good stuff happen faster.
About
I'm Jon. I've spent over a decade figuring out how to make brands sound like themselves — and I'm still not tired of it. Great copy should feel like it was always there, just waiting to be found.
Right now I write for Hill's Pet Nutrition, one of the world's leading pet health brands. Social campaigns, email sequences, product pages, veterinary education — if it needs words, I'm probably in the doc.
What makes my process a little different? I've built AI into the craft — not to replace the writing, but to make the research faster, the first drafts smarter, and the QA sharper. The pen is still mine. The ink just flows a little smarter now.
What I do
Same instinct for language. Different channels, audiences, and creative constraints. Here's a sampler.
01
Paid creative, organic posts, carousels, Reels. Content built for the scroll — but written to make people stop.
02
Promo campaigns, onboarding flows, retention sequences. Copy that earns the open, rewards the click, and doesn't waste anyone's inbox.
View work →03
PDPs, DTC banners, category pages. Conversion copy that respects both the brand and the regulatory landscape.
04
Websites, microsites, digital sales aids, infographics, and interactive presentations for pharma, veterinary, and CPG brands.
View work →05
Print advertising, brochures, point-of-sale, posters, and collateral for veterinary, CPG, and consumer brands.
View work →06
Direct mail campaigns, holiday cards, event invitations, and reactivation mailers designed to earn attention in the mailbox.
View work →07
Voice architecture, messaging frameworks, and the daily copy that keeps a brand sounding like itself. Consistency is underrated — until it's missing.
08
Brand videos, social content, TV spots, and educational series — scripts, concepts, and creative direction.
View work →09
Radio spots and broadcast scripts — writing for the ear where every word has to land on first listen.
View work →The quiet advantage
I didn't learn AI to stop writing. I learned it to make every stage of the process more precise, more informed, and frankly — more fun. So the writing itself can be more human.
Custom AI knowledge bases for brand voice, product data, and regulatory guidelines — so the AI knows the brand's rules as well as I do.
Purpose-built prompts that generate on-brand first drafts — not generic outputs, but structured starting points tuned to specific deliverables.
Claims review, tone consistency checks, and compliance validation — automated to catch issues before stakeholders see the draft.
From assignment intake to final delivery — connected systems that reduce friction and keep the creative momentum unbroken.
The best tools disappear into the work. AI doesn't make me a better writer — it makes me a faster, sharper one. And that means more time for the part I actually love: the ideas.
— My philosophy, more or less
Get in touch
Whether you need a campaign, a content system, or just a writer who genuinely cares about getting it right — I'd love to hear what you're working on.
I write and manage social content across these Hill's Pet Nutrition channels — paid creative, organic posts, carousels, Reels, and veterinary CE promotions.