Chewy WOW Merch Design
Branded merchandise designs for Chewy's WOW initiative — apparel concepts with punchy copy and on-brand visuals.
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Print advertising, brochures, point-of-sale, posters, and collateral for veterinary, CPG, and consumer brands.
Branded merchandise designs for Chewy's WOW initiative — apparel concepts with punchy copy and on-brand visuals.
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Visual concept board for "Consumed" — mood, tone, and art direction establishing the creative foundation for the campaign.
Brand taste and flavor messaging guidelines for Hill's Pet Nutrition — standardizing how palatability claims are communicated across channels.
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iPad-optimized campaign creative for Max Plus — interactive product presentation designed for in-clinic sales environments.
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Trade print advertisement for Nuflor veterinary pharmaceutical — clinical messaging with strong visual impact for professional audiences.
In-store educational brochure for Petco retail — converting foot traffic into informed purchase decisions at point of sale.
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Veterinary trade print ad for pinkeye treatment — clinical authority balanced with clear, actionable product messaging.
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First in a print series for Serenade Garden products — merging music culture aesthetics with gardening lifestyle messaging.
Second installment of the Serenade music-garden campaign — continuing the visual language with fresh creative angles.
Third in the Serenade music series — completing the campaign triptych with consistent brand voice across all executions.
Half-page print ad for Tom's of Maine — origin story messaging connecting product ingredients to natural sourcing values.
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Large-format event poster for the Western Dairy Management Conference — professional design with clear hierarchy and industry credibility.
Trade publication advertisements for Hill's Prescription Diet i/d — veterinary audience messaging with clinical precision.
Creative concepting deck for Tom's of Maine Natural Strength line — brand positioning, visual direction, and campaign strategy.
View PDFWhether you need print campaigns, collateral design, or just a writer who gets it — I'd love to hear what you're working on.