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Social Media

Campaigns & Brand Playbooks

Social campaigns for Hill's Pet Nutrition, Colgate-Palmolive, and Tom's of Maine. Carousel posts, seasonal campaigns, and brand playbooks.

Selected samples

Hill's How-To Series preview

Hill's How-To Series (2018)

Educational how-to social series for Hill's Pet Nutrition — pet care tips designed for shareability and community engagement.

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Colgate Mother's Day campaign preview

Colgate Awards — Mother's Day Campaign

Seasonal Mother's Day social campaign for Colgate-Palmolive — awards-style creative celebrating moms through brand storytelling.

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Project LEO Social Playbook cover

Project LEO Social Playbook

Comprehensive social media playbook defining voice, content pillars, posting cadence, and creative direction for a major brand initiative.

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Tom's Earth Month social posts preview

Tom's Earth Month Social Posts

Earth Month social content for Tom's of Maine — sustainability-focused posts driving awareness and community engagement around environmental values.

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Hill's "Always On" Social Campaigns

Organic social content for Hill's Pet Nutrition — #DogLogic, #CatLogic, Pet Definitions, Deep Thoughts, and more. Designed for shareability and community engagement.

Like what you see? Let's talk.

Whether you need social campaigns, content strategy, or just a writer who gets it — I'd love to hear what you're working on.