Writer & Content Strategist
Writer, product developer, and creative strategist with 18+ years of experience building brand voice, content systems, and campaigns for enterprise CPG, pharma, and veterinary brands.
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Experience
WPP@CP (Hill's Pet Nutrition)
Developing a consistent brand voice for Hill's Pet Nutrition in an agile environment. Creative strategies and content spanning customer service, veterinary materials, shelter partners, social media, IMCs, pet care articles, CRM, conferences, mode of action videos, product detailers, and more.
Intouch Solutions
Collaborative new business development, resulting in over $30M increased revenue. Strategized content for Bayer Consumer products.
Grey Healthcare Group
Initial member of web content team for Bayer Consumer Products. Key content developer for multiple products and new business pitches.
Osborn & Barr Communications
Developed award-winning campaigns for print, direct mail, and radio. Managed and streamlined agency social media accounts.
Moore & Scarry Advertising
Led dynamic campaigns including print, direct mail, and radio. Directed and edited several TV and radio campaigns.
Education
Michigan State University — 1999–2003
Awards
Top 10 Viral Videos
Ad Age — VMLY&R
Best of NAMA, Direct Mail
NAMA — O&B Communications
1st Place Regional, Radio Single
NAMA — O&B Communications