Category Archives: Direct Mail
Packages, invites & more.
A ‘cide to every to every story
Especially proud of this little piece of direct mail. Requiem Insecticide is a low-chem product used by organic growers and the like. Their big point of this piece was to highlight that it left good bugs A-OK, but killed bad ones three ways to Sunday.
Little did I know the Misfits would beat me to the punch, but even they didn’t go die-cut. Here’s the front:
And here’s the back:
Here’s a cool little side-by-side to get the full effect:
Plus, don’t hesitate to check our their matching site at requieminsecticide.com:
Dairymen HOMOGENIZE!
A brief but fun piece of direct mail we did that folded out into a poster:
It’s a fine job by our own Jason Silvers, and the topic actually seems pretty interesting. Wish I had a chance to check it out.
A Merry Little Scrinchmas: Part Deux
Our emerald ambassador of evil inefficiencies made his second holiday appearance last Christmas to fertilizer dealers around the country. I’ve been meaning to post this for some time, but considering Old Man Winter took his sweet time getting here, this is as good an opportunity as any.
First off, here’s the Christmas card everyone recieved:
Special props to @k8t4tune for the awesome illustrations!
I still have yet to dissect the complete package that went through the mail, so hold tight and I’ll be sure to add it soon.
Cars and lust. What could go wrong?
This particular piece of direct mail arrived in mailboxes close to Valentine’s Day. It arrived with benign intentions.
Sure, at first it looks like a handwritten love letter from an unknown admirer…
but further inspection reveals a small calling card revealing the sender: your faithful 7-series from Nalley BMW:
At the time this was mailed, I was back-pattingly proud of this approach – I really thought it would be a big hit. I had no idea that dozens of jealous, suspecting spouses would erupt in anger. Numerous CRM messages came in expressing a polarized views of either praise or disgust. In fact, when the receptionist answered one particular call, all I could hear was a woman’s voice shout
“It is a girl!”
*click*
Just goes to show you can’t account for everyone.
A citation for sheer awesomeness
Since I’ve recently been roped into a new car dealership account, I’ve ended up rummaging through the old idea bin and found a few blasts from the automotive past. One of them is this:
Dozens of college kids were hired to leave this “citation” on the windshields of BMWs, Jaguars and other high-end vehicles parked along Jacksonville, FL streets. Not bad for a double take, if you ask me. It’s a shame I don’t have more opportunities for street-side tactics like this.
Who wants to be a WUSS?
UPDATE: 1st Place NAMA Best in Show: Point of Sale
One of the more interesting challenges at my agency is taking an otherwise sleepy product and injecting it with a little bit of cool. I can’t think of a better example than this project for Safe-Guard cattle deworming agent.
The mission was to highlight the ease of use behind the product, as well as the large variety of parasitic worms it killed. Our solution? Let the worms do the speaking.
In loving homage to the “Eat More Chicken” campaign, WUSS (Worms United to Stop Safe-Guard) was founded in order to protest the sheer efficacy and ease of use our hero product delivers.
With the help of Marvel comic book artist and KC local Steven Sanders, we brought the worms to life in-store and in print.
Phase 2 of the project involved a social media campaign where each worm persona had their own twitter account, along with a WUSS Facebook page looking to recruit members. Ultimately, we were driving home the point that “worms hate Safe-Guard for all the right reasons.”
Here’s the layout of the first (and so far only) comic book:
As for in-store, we wanted it to look like the worms were in the store with you. We had each worm (complete with fitting personality) to be featured in some act of protest of vandalism. The following countertop displays feature Carl the Lungworm, Buno the Hookworm, and the dreaded “Mr. Brown.”
Mr. Brown and Barb R. Poleworm. Note her many kids.
Here’s a set up of all the counter pieces together with the comic.
Barb again, vandalizing a traditional aisle invader.
Finally, my favorite: a ceiling hanger featuring the rootin’ tootin’ Threadneck Bros. as they strap on their gasmasks and attempt to “airlift” the product out of the store.
A new look at some old work
Pretty pleased with how this came out. No real strategy here except to offer dairy farmers something highbrow in the mail.
First panel
Second panel
Basically, I’m just building up my online portfolio here, but if you have any comments at all please share. I’d love to have an online brain jam with anybody who cares about art & copy.
A Merry Little Scrinchmas
A nice little surprise this holiday season: a box of AVAIL-treated fertilizer from our beloved client, SFP.
This was a gift sent to all of their vendors, and one our creative team took great holiday cheer in making.
Recipients opened the gift, wrapped in company colors, to find an evergreen-scented ornament/air freshener, and my own little story, “How the Scrinch Stole Phosphorus.”
My apologies to Dr. S.
Overall, I’m pleased with the quality of the work, and the reception from both our ECD and the client was fantastic, so I’m proud to show it off. Unfortunately, we’re not entering this guy into the Addys this year. Too close to legal issues. I’ll just consider this one a secret success.
Special thanks to Katie F. for her outstanding freehand illustrations.
